Challenge:
QPS Companies is a large organization with four distinct divisions – each with their own name, logo and identity. QPS asked us to develop a new logo and identity system – and to plan, manage and implement a comprehensive branding and marketing campaign to launch their new brand.
Solution:
Biersma Creative developed new logos, collateral and internal documents for the corporate office and individual divisions, using a common design theme – but through the use of color, we achieved differentiation for each component of the company. We tied disparate elements together with a design that created brand harmony.
We also developed a comprehensive, integrated marketing plan to carry the new brand message throughout QPS Companies’ entire communications strategy, including two distinct brochures that took a unique approach to sales by using non-standard formats, interesting design elements and brand-focused copywriting to carry QPS Companies’ original message to its audience.
What was their RODIâ„¢?
By establishing guidelines for the presentation of logo and all identity and marketing collateral, we set the foundation for improved brand recognition, while ensuring consistent application across all mediums.