Branding meets Force: our new site for EDL Consulting.
After an intensive but, all things considered, not too long of a gestation period, we’ve just launched a very large, very extensive new Web site for EDL Consulting, a client based in Northbrook, Illinois. How it came together speak volumes about the potential of Cloud-based platforms for expediting online marketing and CRM, as well as practically every other facet of business.
As an IT consultant to many Fortune 500 firms, EDL Consulting makes organizations more efficient, nimble and successful by delivering solutions to the complex systems integration issues behind state-of-the-art technology. Their solutions generate real revenue, trim costs, and differentiate their clients from the pack…and one of the tools they’re expert at deploying is Force.com, the Cloud-based platform that Biersma Creative used to develop and host their new Web site.
Their new site, as extensive as it is — EDL can touch many areas of a client’s business, and needed a Web site that spoke to many different capabilities — was developed and launched comparatively quickly versus a non-Cloud implementation. Using Force.com’s tools and templates vastly streamlined the process, and allows extraordinary scalability and responsiveness and attendant cost savings, which are just some of the reasons why we’ve become specialists in its implementation
Site design and architecture was the result of a focused pre-development process that included an extensive Digital Audit of EDL’s own previous site, as well as a deep-dive into various competitor’s sites to assess what did and didn’t work. The theme of the site is “cutting through complexity,” and it was critical to design it to do the very same thing — allowing users to find the answers they seek with a minimum of clicks. So the site architecture we designed provides alternate paths to enterprise solutions, all of them presented simply and directly, and in ways that speak plainly to the user’s need.
Last but not least, as Mike Biersma, points out, is that from a branding standpoint, EDL Consulting now has a site that measures up well against some of the biggest competitors in IT consulting — think IBM and Accenture, among others — and delivers in indelible user experience of simplicity and linearity that’s reflective of their brand promise. “And that kind of alignment with your brand is absolutely what a marketer should expect from their site,” he says.
To learn more, consult our case study on this project.
