Biersma Creative launches its new Web site
Chicago, Illinois – April 12, 2010 — Chicago-based branding, design and marketing services agency Biersma Creative has launched a redesigned and expanded agency Website as a major step toward raising its profile as a full-service strategic branding, design and marketing communications firm.
Remarkably, business and billings have been so steady at the agency over the past several years that it kept putting the revision on hold – there was no compelling need for it. “We’ve got a good story out there already,” offers agency founder and president Mike Biersma. “That’s what good client service and word-of-mouth will do for you. But we realized it was time to build on that.”
Located in the River North neighborhood of Chicago, Illinois and established in 1997, Biersma has a successful track record of partnering with clients of all sizes in almost every industry, all over the country. Thanks to close, collaborative relationships with those clients, Biersma Creative has been able to grow steadily over the years and resist the swings of the advertising and creative services sectors.
“We’re heading down a pretty exciting path,” Mike Biersma says. “In all honesty, offering a wider range of advertising, strategy and insight and consultative services is a step we couldn’t afford to take, because so much of the work we’ve done before in branding and design has led us there. That, and our clients have encouraged us many times over the years to provide them with these kinds of services, and extend the creative work and counsel we’ve given them.”
Designed and developed internally, the site focuses on the new agency tag line, “Inspire. Create. Transform.” And by transform, Biersma says the agency intends exactly that – “we’re going to offer insight and innovation that tangibly makes things better for our client.”
That ability to transform a client’s business rests largely on what the agency calls its Transformative Design Process™, which challenges both agency and client to look for opportunities and solutions that open up new possibilities and have the go-for-broke potential to make an extraordinary impact on business. TDP™ is coupled with the agency’s philosophy of metrics and measurement that seeks to quantify a Return On Design Investment™ on every project.
Biersma notes that this baked-in accountability is designed to appeal to clients of all size and type, though it’s especially meaningful to the agency’s bread-and-butter clientele to date: small to mid-sized B2B firms, many of them entrepreneurial, who appreciate an agency partner willing to work closely with them and demystify the marketing landscape.
“Whether it’s a new logo or a national advertising program…it’s all significant investment to our clients,” Biersma says. “They deserve and appreciate the transparency and accountability we promise them.”
