North Bridge Staffing Group launches new digital media push
Chicago, Illinois – January 21, 2010 – Chicago staffing consultant North Bridge Staffing Group has launched its first-ever digital marketing program, utilizing a blog, e-newsletter, and social media tools LinkedIn and Facebook, all developed and coordinated by Chicago marketing and design firm Biersma Creative.
North Bridge, located in the historic Wrigley building, has for ten years been its clients’ “best resource for great temporary, temporary-to-hire and direct hire career opportunities.” During the current recession, its ability to deliver bridge staffing solutions has been particularly valuable to its customers, located in the Chicagoland area.
The digital initiative, according to Biersma Creative’s Director of Marketing, Michael Semer, is “pretty much the cost of doing business nowadays” in any B2B sector.
“The intense competition out there has nearly every one of our clients converting to social media and consistent digital outreach as being their go-to tactics for propecting and maintaining solid customer relationships,” he says. “That’s irregardless of category.”
North Bridge, which prides itself on a high degree of customer service, sees the closeness and collaboration that digital marketing permits as “a fitting adjunct to what they do, but certainly not a substitute,” Semer explains.
Its Web site allows clients to place job orders, while candidates can browse available positions and also avail themselves of resources for resume writing, interview protocols and more. Its blog allows regular news posts, personnel highlights and commentary, directed at issues and concerns facing the Chicago-area economy. It’ll also provide a soapbox for the firm to support its pet causes, like Ronald McDonald House, Children’s Memorial Hospital and others.
“It’s essential that a blog really express your own character, interests, your sense of institutional self,” Semer says. “It’s your opportunity for an expressive dialogue with customers, friends, stakeholders and total strangers. Use it.”
North Bridge Staffing’s owner and president is Gerrie Dugan, a Chicagoland native who brought more than 10 years of experience at both national & privately owned staffing organizations to the company. Ms. Dugan has created solid partnerships with some of Chicago’s top firms. Her priority is to have the best internal talent, giving NBSG the ability to attract and retain the best external talent to better serve North Bridge Staffing Group’s clients’ needs.
North Bridge Staffing Group’s flagship office is located in the historic Wrigley Building on Chicago’s ‘Magnificent Mile’ and enjoys membership in the Greater North Michigan Avenue Association (GNMAA), the Illinois Staffing Association (ISA) and the American Staffing Association (ASA).
