Explore logo designs that work — overtime!

Take one look.  What’s this logo for?  I’ll bet you get it on the first try.

It’s that beautifully direct and simple, whimsical and charming, cleanly sophisticated.  It asks you to figure out what it represents, but it helps you along by virtue of its elegant clarity. That’s engagement with a smile, and if it’s right for the double-decker bus service in London, there’s no reason other businesses can’t explore options for branding and logo design that explore this territory, because it’s potentially valuable.

Being clever in your logo design, if done appropriately, raises the quality of your first impression with your audience.  If you’re developing a new logo, whether for a company or a product offering, you need to explore options that create that moment of delight and immersion with people when they see it for the first time, because that process of recognition and realization (what Jeff Goodby once called “closing the loop”) creates a distinct pleasure that makes that first encounter with your brand all the more memorable.

Visit our home page and check out our own branding and logo; people often ask us what the four dots represent.  Can you guess? Interested in the backstory behind the design?  If so…then the logo has done its job and more, hasn’t it?