Social media’s future is shining bright.

The Society of Digital Agencies (SoDA) has released a study — capsuled here – that maybe states the obvious by putting some survey numbers up that depict a brilliant future for social media, as marketers give it increasing importance and budgetary weight.  The post and, perhaps, the slant of the study may be a bit self-serving, of course — it is the Society of Digital Agencies, after all — but it’s swiftly becoming a simple home truth that social media is supplanting other forms of media with miraculous speed.

As always, we’ll be looking for ways to make social media work harder on behalf of B2B marketing objectives, and more on how we’ll measure and project against that in a future post…