Archive for B2B Marketing
In B2B marketing, don’t fall into the “me-too” positioning trap.
Don’t fall into the trap of “me-too” positioning that doesn’t really say anything distinctive or exceptional about your brand!
Read moreEight simple steps in launching a successful social media marketing promotion!
Eight simple steps that can help a B2B marketer launch a social media sales promotion program!
Read moreTo build industry presence, be present on other blogs.
Want to build awareness and a “thought leadership” perception in your industry? Don’t just rely on your own blogging — have a presence on other industry blogs, too.
Read moreBranding the Occupy movement: hype or hypocrisy?
Occupy Wall Street offers a lesson in branding and viral marketing to professional marketers, regardless of your politics.
Read moreChanging relations: what to ask for in the new client-agency landscape.
For small to mid-sized businesses who might be using or searching for a Chicago marketing agency, it’s important to understand the revised landscape of the advertising and marketing communications business, and what to demand/expect from your agency!
Read moreTraditionalists join the digital and social party, too.
Even traditionalist marketers are realizing it’s important to adopt digital and social media practices — or get left behind. We’ve avowed that to our own clients for years, and now we can point to this article, which shows how firms that have been previously focused on traditional channels are now getting into the digital marketing [...]
Read moreMeasuring social media: a practical method of attaching value.
Avinash Kaushik has posted a great article on the fundamentals of measuring social media for business, and it complements our own recent rant about the need to think ahead about what your social media program should be out to achieve, and how you should measure that effort.
What’s really useful about his method is that it’s [...]
Don’t be shortsighted in planning social media.
Measurement should be king in assessing the impact of social media marketing for any business!
Read moreTips and hints on building and managing a B2B community, Part Two
More tips and tricks on how to create and build an online community around your B2B needs.
Read moreContent marketing has been crowned king in B2B.
Content marketing has been crowned the new king of digital marketing strategies for B2B marketers. And the competition wasn’t even close, according to Entrepreneur magazine.
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