Archive for Branding
Brew you a cup…and build you a bike?
Heritage Bicycles General Store is a new bike shop/coffee shop in Lakeview that’s the merger of two timely ideas in one retail space!
Read moreIn B2B marketing, don’t fall into the “me-too” positioning trap.
Don’t fall into the trap of “me-too” positioning that doesn’t really say anything distinctive or exceptional about your brand!
Read moreBranding — is it about repeating patterns, not messages?
Branding can be as much about patterns as logos — as this piece from Fast Company explains.
Read moreThe “Shack” to shuck its agency?
If you don’t think this has anything to do with the abortive attempt to re-name and re-position Radio Shack as “The Shack,” well, you’re just wrong.
A client doesn’t launch a review unless there’s dissatisfaction at work somewhere, and in this case, it’s with the fine folks at BSSP who sold in the notion of “The [...]
“O.co” a no-no.
Remember Overstock.com? You could be excused for remembering it as Overstock, and not realizing that it had changed its name to…wait for it…”O.c0″. Because plenty of its loyal customers continued to refer to it as Overstock.com…and thanks to that inertia, the company decided it was time to go back to a brand that people wouldn’t [...]
Read moreWhat’s your brand’s Trust Index?
How trusted is your brand? It’s one of the most important factors in marketing, but most companies don’t make a practice of assessing it. And that’s a missed opportunity!
Read moreThe color of B2B branding.
Color is one of the most powerful associative cues we experience – triggering memory, driving behaviors, informing actions. Branding is about color, as much as it is shape or textual elements. Are you making smart decisions about your brand’s color palette?
Read moreIn Chicago, is there a new brand in town?
We’d wager no American city has been as associated with an individual’s name down through the years as Chicago. ”Daley” is inextricably bound to Chicago, part of its “brand.” Never mind New York, where Michael Bloomberg (or any NYC mayor, for that matter), for all his wealth and Letterman references, will never be so tied [...]
Read moreA “Current” innovation in logomarks
Current TV’s re-branding works, and works well — and contemporizes and makes interesting a cable channel most people had never before had on their radar.
Read moreSimple Tips for Small Business Branding
What are some of the easily-executable basics of small business branding? A checklist for the essentials to make your brand stand apart!
Read more
