Archive for Digital Marketing
Six steps for Controlling Brand Static in 2012
Six tips for reducing the amount of static your brand might contribute to the digital marketing universe.
Read moreFour ways to turn Facebook fans into evangelists.
How can you turn Facebook fans into true brand evangelists? Here are four simple approaches!
Read moreTo build industry presence, be present on other blogs.
Want to build awareness and a “thought leadership” perception in your industry? Don’t just rely on your own blogging — have a presence on other industry blogs, too.
Read moreBranding the Occupy movement: hype or hypocrisy?
Occupy Wall Street offers a lesson in branding and viral marketing to professional marketers, regardless of your politics.
Read moreTraditionalists join the digital and social party, too.
Even traditionalist marketers are realizing it’s important to adopt digital and social media practices — or get left behind. We’ve avowed that to our own clients for years, and now we can point to this article, which shows how firms that have been previously focused on traditional channels are now getting into the digital marketing [...]
Read moreMeasuring social media: a practical method of attaching value.
Avinash Kaushik has posted a great article on the fundamentals of measuring social media for business, and it complements our own recent rant about the need to think ahead about what your social media program should be out to achieve, and how you should measure that effort.
What’s really useful about his method is that it’s [...]
Tips and hints on building and managing a B2B community, Part Two
More tips and tricks on how to create and build an online community around your B2B needs.
Read moreTips and hints on building and managing a B2B online community, Part One
Tips and tricks of the trade for creating an online B2B community that’ll serve your business needs and further engagement with customers and your industry.
Read moreContent marketing has been crowned king in B2B.
Content marketing has been crowned the new king of digital marketing strategies for B2B marketers. And the competition wasn’t even close, according to Entrepreneur magazine.
Read moreThe One Critical Question in B2B Digital Marketing.
Ask yourself who you want to reach with your online B2B efforts, and what you want to accomplish. It’s the most important question in B2B digital marketing.
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