Break out of the (in)box: 7 tips for a successful B2B e-blast

If you’re planning a B2B eblast or email program, here’s a list of basics to keep in mind when designing it.  Your eblast’s RODI (Return On Design Investment) will live or die based on how well you execute these.
An enticing subject line: Keep it short (40-50 characters) but deliver the prospect of surprise! Value! Savings! [...]