Archive for Innovation
The great Twitterface billboard
A “puddingface” billboard that interacts with Twitter is just one example of creativity unleashed in a digital age.
Read moreGroupon: innovation that can empower B2B marketers
Groupon offers B2B marketers new means to reaching out to customers and expanding business.
Read moreMIT re-invents the logomark
A new logomark for the MIT Media Lab displays the innovation and beyond-the-horizon technical vision of the school.
Read moreMINI’s Augmented Reality Game
MINI’s augmented reality program in Stockholm last autumn shows mobile’s dynamic potential for entertaining engagement with consumers.
Read moreApple goes A/R?
Apple files a lot of patent applications, the majority of which never see the light of production. That may be the case for this patent, for augmented reality enhancements that may well show up in the next generation of i-devices…
Read moreBranding meets Force: our new site for EDL Consulting.
After an intensive but, all things considered, not too long of a gestation period, we’ve just launched a very large, very extensive new Web site for EDL Consulting, a client based in Northbrook, Illinois. How it came together speak volumes about the potential of Cloud-based platforms for expediting online marketing and CRM, as well as [...]
Read moreCollecting butterflies…and sales, via Augmented Reality!
This Augmented Reality campaign in Japan is an indication of just what the potential is for AR as a marketing tool that delivers fun, eclectic, resonant engagement. By “collecting” the virtual butterflies using a downloadable mobile app, users can add to their “collection” — and turn that collection into coupons and [...]
Read moreAugmenting your Trade Show
Putting Augmented Reality to work in the trade show environment is getting nearer and nearer; here’s one testimonial from a vendor who utilized A/R platform Junaio to deliver navigation, 3D visualization and other assets for some of its trade show clients.
The fact is, the sky’s the limit in terms of application of Augmented Reality in [...]
Augmented (Event) Reality
Now that companies like Layar are making big inroads into mobile, with apps that are simply installed on nearly any cellphone, it’s time for every B2B marketer to take a look at Augmented Reality as a way of enhancing engagement with customers and prospects.
Truth be told, deploying A/R in service of your business isn’t as [...]
Branding: the inside story.
When you’re considering branding or re-branding your enterprise, don’t just consider its impact on the marketplace, prospects, media or public. In fact, a good case should be made that you ought to consider your internal audience first, or at least lend them the same importance.
We’ve posted before about the importance of focus in branding, in [...]
