Archive for Institutional Branding
MIT re-invents the logomark
A new logomark for the MIT Media Lab displays the innovation and beyond-the-horizon technical vision of the school.
Read moreLightning rod leadership: does it detract from branding?
The announcement that our mayor here in Chicago, Richard M. Daley, had decided to not seek re-election to the job he’s held for six terms made me wonder about the relationship between a strong leader of any organization and the branding that organization is trying to project.
By this, I don’t mean CEOs or company leaders [...]
Why a new Web site?
Now that Biersma Creative has launched our new Web site – an effort that consumed its fair share of sweat equity, but we’re more than happy with the result — we can use it as a case study on why and when a company should consider revising its online presence.
Obviously, if there are substantive changes [...]
Back to school: a hard lesson in re-branding
Here’s a branding debacle that’s close to my heart: an uproar took place over the last several weeks among alumni and students of Michigan State University, my alma mater, when a re-branding initiative with NIKE went decidedly sour — because the proposed new branding got leaked too early.
It’s a textbook case of the consequences of a [...]
