Archive for Marketing
If the ‘guerilla’ suit fits, wear it! Guerilla marketing for small businesses.
Guerilla marketing: it works for small businesses!
Read moreSocial media marketing is showing real payoff for small businesses.
How Social Media Marketing is being shown to deliver discernible results for small businesses. Fact!
Read moreHow “agencies of the future” are dinosaur bait.
What does the loss of SCJ by DraftFCB say about the “agency of the future” cant?
Read moreBecoming an industry resource and ‘thought leader’ in B2B
Many companies and brands want to jump on the “thought leader” bandwagon, especially in these bold new days of the social Web. They’re getting sound advice: to be visible, buzzed-about, and viewed as having a positive repute that drives leads and sales, they’ve got to step up and be seen as being at the head [...]
Read moreSome tips on using video in B2B.
Too few companies use video as an effective B2B marketing tool; many don’t even think of it, in fact, except in the context of YouTube or Vimeo. But any marketer who doesn’t include B2B in their planning is doing their firm or brand a disservice by ignoring or minimizing one of the most effective communications [...]
Read moreConsumer brands are finding out what B2B marketers always knew.
Consumer marketers are picking up on lessons that have been plain as day to B2B marketers, and are being driven there by the new truth of digital and social communications.
Read moreGroupon: innovation that can empower B2B marketers
Groupon offers B2B marketers new means to reaching out to customers and expanding business.
Read moreFacebook and the power of perception
Managing buzz and perception is just as important as the products or services you provide, in building equity and presence!
Read moreThe ever-building brand: Star Wars
This augmented reality video on YouTube of TIE Fighters strafing over NYC is just the latest example of how Mr. Lucas is extending his brand — say what you will about the prevalence (or supersaturation?) of the Star Wars franchise, it hasn’t yet shown signs of reaching a point of diminishing returns or consumer fatigue. [...]
Read moreSocial media proven to aid search rankings for B2B marketers
There’s less reason than ever for B2B marketers to hesitate about leveraging social — the results are definitively in. According to almost half of B2B marketers, using social media aids their search rankings — with the other half split between “neutral” and “don’t know,” according to results posted by B2B Magazine and Business.com. And [...]
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