Archive for Public Relations
If the ‘guerilla’ suit fits, wear it! Guerilla marketing for small businesses.
Guerilla marketing: it works for small businesses!
Read morePassive-aggressive branding
This post from Futurelab about the situation BP finds itself in is an excellent read about what a brand can and can’t do when it gets itself into a world of trouble, just as they have in the Gulf. It turns out that many of the standard, by-the-book solutions for limiting damage to the corporate [...]
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