Social media best practices — a policy primer

When your enterprise wades into the exciting, sometimes hectic and daunting world of social media, it’ll be good to have a set of policies in place that help guide your adaptation of social media.  So here’s a list of best practices for your organization that can help guide its understanding and implementation:

DEFINE social media, how [...]

‘Sales’ versus ’social’ media

Here’s an interesting post from Silicon Valley Watcher, an observer of the digital technologies industry, that points out a distinction that marketers need to bear in mind as they try to leverage the range of possibilities offered by social media tools like Facebook, Twitter, et al:

You’re not using social media tools for social purposes — [...]

Get social with your email in 2010

According to eMarketer, 2010 is the year when social media will begin to pay off — for email. Because it provides new avenues for engaging customers and prospects, even B2B prospects, social media is not just a potent tool on its own, but can work in tandem with email to deliver deeper relationships and more [...]

The Snooki Effect

I love Sinatra, Springsteen and other cultural artifacts of the Garden State. The Jersey Shore on MTV?
Not so much.
But when the infamous video of cast member Snooki getting hit in the face leaked to the Web, it was a full-blown viral phenomenon that illustrates both the dos and the don’ts of viral marketing for [...]

Did Twitter topple Toyota?

That’s the big question asked by this analysis from Slate, pointing out how the incredible increase in information velocity enabled by social media can have devastating consequences for a company that doesn’t take immediate — and well-received — steps to deal with negative news (or even the mere perception of negatives).
There’s one lesson for this [...]

How do you brand collaboration?

Collaborate tools like Salesforce Chatter present interesting questions about the future of branding.

When you’re marketing online, intimacy=relationships.

We’ve all been so prejudiced by certain early pioneers of the Internet: when you see the word intimacy mentioned in conjunction with the Web, many peoples’ minds go in a less than businesslike direction.
Flush the thought out of your head (online porn represents anti-intimacy, actually, if you think about it).  What we’re mulling today is [...]

Social media’s future is shining bright.

The Society of Digital Agencies (SoDA) has released a study — capsuled here – that maybe states the obvious by putting some survey numbers up that depict a brilliant future for social media, as marketers give it increasing importance and budgetary weight.  The post and, perhaps, the slant of the study may be a bit [...]

So much for snake oil.

This post at Tribble links Mahatma Ghandi with advertising (talk about the profound and the profane!), but it’s a wry and relevant adoption of one of the great man’s observations.  Big ad agencies, heretofore threatened and dismissive of SEO and social media practices since nearly the inception of those innovations, are now tripping over their [...]

Client news: a new digital/social media program for North Bridge Staffing

From our Shameless Self-Promotion Department…here’s a press release that sums up some of the work we’re doing for the good folks at North Bridge Staffing Group.
———————————————————————————–
North Bridge Staffing Group launches new digital media push.
Chicago, Illinois – January 21, 2010 – Chicago staffing consultant North Bridge Staffing Group has launched its first-ever digital marketing program, utilizing a [...]