Archive for Social Networking
Keeping social media from getting…antisocial
Why it’s important to keep close rein on your social media intiatives.
Read moreWho owns your firm’s social media relationships?
Social media implementation is so new to so many firms, it’s no wonder not all the kinks are fully worked out. Here’s an article from HR blog Fistful Of Talent that scores some points by asking some tough questions — and recommending practical solutions — about just who those followers belong to: your company, or [...]
Read moreSocial media proven to aid search rankings for B2B marketers
There’s less reason than ever for B2B marketers to hesitate about leveraging social — the results are definitively in. According to almost half of B2B marketers, using social media aids their search rankings — with the other half split between “neutral” and “don’t know,” according to results posted by B2B Magazine and Business.com. And [...]
Read moreGet social with your email in 2010
According to eMarketer, 2010 is the year when social media will begin to pay off — for email. Because it provides new avenues for engaging customers and prospects, even B2B prospects, social media is not just a potent tool on its own, but can work in tandem with email to deliver deeper relationships and more [...]
Read moreSocial Media gaming…it’s not just for consumers anymore
Here’s a good post at Mashable about the dos-and-don’ts of using social media platforms to run games. The value of this strategy holds true for the business-to-business agency or marketer just as much as it does for a packaged goods company; check out the examples the writer, Clay McDaniel of Spring Creek Group, includes, particularly one [...]
Read morePlan first, tweet later!
Soooo…you’ve decided to make the big leap into using social media as a part of your marketing efforts. Which, as we’ve said before, doesn’t have to be such a big leap at all for any size business that’s accustomed to close contact with customers and everyday support/CRM practices.
But what any business needs, before it initiates [...]
Small businesses with a big edge
In many ways, small firms are more adept at using the edgiest marketing methods out there.
Read moreSocial media: has your business already been using it?
Here’s a useful post from iMediaConnection.com about how how to get your feet wet in social media. But the fact is, many B2B marketers have already dipped their toe in that pool, in a small (or even large) way, by virtue of their previous customer support or other CRM efforts online.
Admittedly, there’s a considerable difference [...]
Make your business a hub
IDEO is perhaps the most eminent design firm in the world, branching over the years from product design into designing processes and business concepts and much more, for clients and causes worldwide. Offering up high-value, free resources like their Human Centered Design Toolkit, an asset to assist NGOs and social action groups in their work [...]
Read moreVW tosses TV for…the iPhone?
Branding Unbound and other sites are all over this one — Volkswagen is launching the revamped GTI using an iPhone app as its primary marketing tactic. In 2006, they spent $16 million against the GTI’s launch; this time? A fraction of that. And not a very big fraction.
The app will deliver a GTI racing game [...]
