Archive for Sponsorship
Sports sponsorship at its most visible
Manchester United is one of those brands that exceeds its category (sports), even its nation (the U.K.) to be recognized globally. Even if you’re not a soccer — excuse me, football fan — you’re likely to have heard of the team, much as names like the New York Yankees, Montreal Canadiens or New Zealand Blacks [...]
Read moreSupersonic sponsorship!
It’s big, it’s fast, it’s sexy as hell and it’s got twenty zillion horsepower behind it: it’s the Bloodhound, a 1000 MPH+ rocket car that’ll break (they hope) the land speed record. And it’s sponsored by Intel and Lockheed Martin.
No, not every B2B marketer has this kind of money to spend, but there are some [...]
