Challenge:
North Bridge Staffing Group (NBSG) tasked us with creating a new brand identity – from logo to website – that would better reflect the professional, urban image the firm sought to project. Once the new identity was developed, NBSG requested we write a press release announcing the unveiling of their award-winning new brand.
Solution:
The identity we created for NBSG set them apart in the staffing and recruiting industry. The logo, and its application to a distinctively-styled business card/letterhead/envelope series that incorporated subtle graphic background elements, created a strong, unique brand unlike any other.
The new Web site featured NBSG’s new “look,†using colors such as deep blues and silvers, and incorporating urban imagery. The site gained a more sophisticated appearance and better identifies with its metropolitan target audience.
Finally, we wrote straightforward copy to appeal to the company’s target audience – business owners, human resource managers and personnel directors for companies of all sizes, and employment candidates for positions with those companies.
What was their RODIâ„¢?
The new Web site was honored with the American Staffing Association’s Best Website Award for an Independent Staffing Company for 2004.