QPS Companies

Challenge:

QPS Companies is a large organization with four distinct divisions – each with their own name, logo and identity. QPS asked us to develop a new logo and identity system – and to plan, manage and implement a comprehensive branding and marketing campaign to launch their new brand.

Solution:

Biersma Creative developed new logos, collateral and internal documents for the corporate office and individual divisions, using a common design theme – but through the use of color, we achieved differentiation for each component of the company. We tied disparate elements together with a design that created brand harmony.

We also developed a comprehensive, integrated marketing plan to carry the new brand message throughout QPS Companies’ entire communications strategy, including two distinct brochures that took a unique approach to sales by using non-standard formats, interesting design elements and brand-focused copywriting to carry QPS Companies’ original message to its audience.

What was their RODIâ„¢?

By establishing guidelines for the presentation of logo and all identity and marketing collateral, we set the foundation for improved brand recognition, while ensuring consistent application across all mediums.

See the work!