The key to online success? More than keywords. We provide Web and SEO copy that’ll drive higher rankings for your firm or products on leading search engines, because the key to success is not just about crafting copy that’s full of keywords. We manage the other factors that today’s sophisticated algorithms – and search users – evaluate in ranking your site.
Experience equals great SEO copy…
In the past, SEO copywriting was about writing Web page copy that included keywords and keyword phrases in densities and recurrence that supposedly drew search results. But those search engines are more sophisticated than ever, and now assess other factors – the trust and authority of your domain, the opinions of other visitors about your site and content, their descriptors in evaluating it, and so on. All of these factor into how you’re ranked for relevance.
Blogging and social media tools drive rankings by how often you’re linked and cited; anchor text of incoming links, link popularity, trackbacks…these off-the-page indices all contribute, so much so that they’re responsible for the lion’s share of your search ranking.
…Great copy equals great results
As a Chicago-based digital design agency, we write Web and SEO copy that gains that trust and authority from users; copy that engages and compels users to cite it, link it, bookmark and Facebook and Tweet it – and lead other browsers and searchers back to the specific, keyword-laden pages you decide. It’s SEO content that your targeted user is looking for…which delivers what we call Return On Design Investment™, via a process that features:
• Development of compelling content to drive search rankings
• Cornerstone content creation
• Linkbuilding assessment
• Search engine compatibility testing