As Chicago-based event marketing experts, Biersma Creative specializes in national and international experiential marketing concepts for trade shows, marketing events and other opportunities. We do more than create impactful presence – we integrate our event designs with other marketing touchpoints as part of a coherent, business-driving event marketing strategy.
More than just presence
In B2B and consumer marketing alike, customers are most influenced in their decisions by one-on-one encounters with your brand, encounters that are your best opportunity to immerse them in your message.
Our leadership has developed event marketing programs for some of the biggest names in consumer and B2B marketing, clients who value our approach: to brainstorm and develop B2B and consumer event programs that integrate multiple disciplines of design, performance, multimedia, promotion, digital marketing and more into events that are engines for leads acquisition and image-building.
Designing effectiveness into your event
Using our Transformative Design Process™, we develop programs that maximize the contacts, influence and leads you capture from any event, offering you optimal Return On Design Investment™ by seamlessly integrating experiential marketing elements such as…
- Experiential program evaluation and strategy development
- Event booth, kiosk, installation or vehicle design and production management
- Program budgeting and logistics
- Event entertainment/performance concepting, casting and production management
- Event pre-publicity, advertising, direct and email marketing, promotion
- Celebrity appearance contracting and execution
- Onsite event multimedia and digital media development and execution
- Onsite promotion and incentives for leads capture
- Talent/staff hiring and training
- Design and sourcing of premiums and promotional items
- Drive-to-Web promotions and tactics
- Event followup communications and promotions
- Research and metrics on event effectiveness