We apply Smart Design practices to creating effective public relations and media information kits that provoke attention, engagement and valuable coverage from your trade or consumer media target. And we do it on behalf of clients in Chicago and beyond.
Designed with your media target in mind
In PR and media kit design, you’ve got to be useful to be used. We produce PR and media kits and tools that aren’t just ‘fluff’ in the eyes of magazine, Web or newspaper reporters, editors, columnists, bloggers or other recipients – they’re designed to be factual, clear, and contain real information and resources that make their jobs easier.
Smart design can transform your media presence
We follow our Transformative Design Process™ and print design expertise to create media materials that will maximize your visibility and Return On Design Investment™. Some of the guidelines for creating a professional-grade public relations kit or media kit include:
- No fluff – If a media kit or press release smothers the reader in a sales pitch, it won’t be taken seriously.
- Include tools – We’ll make sure to include photography, video, and any other multimedia resources the recipient can find valuable in telling the story you want told.
- Presentation matters – Good graphic design and sharp copy always wins their consideration versus less professional-looking packaging, no matter how important or newsworthy the content.
- Give it to them on their terms – Printed handouts and leave-behinds are key, but in a digital age, we complement them with digital media as well, whether as handouts or for posting or distributing online.
See us in action…
Visit our Print Portfolio to see the full range of our print design capabilties.