Digital Audits

As a digital design and online marketing agency, we stress the importance of regular Digital Audits — assaying a firm or brand’s online presence, its email marketing efficiency, its social media engagement, its use of mobile and more, coming up with an all-inclusive image of how effectively it’s integrating and leveraging this increasingly-varied set of business tools.

Tracking returns on your digital dollar

The first stage of any digital media audit process is collaboration, as we sit down with you to establish the benchmarks and objectives you’re looking for from your digital programs.   When we’re in absolute alignment on the Audit’s goals, we get to work using the qualitative and quantitative tools that are right for the task.

Our Digital Audit results can cover areas like…

• Website/Domain – PageRank, Alexa Rank
• Online Advertising, including rich media
• SEO assessment
• SMO (Social Media Optimization) assessment
• Site Traffic
• Visitor Demographics
• Competitive Digital Landscape
• Search (natural/organic and paid)
• Word of mouth / buzz / memes
• Integration – offline and online integration
• Cost efficiency – media spend allocation versus traffic

The outcome?  Meaningful insights

Once we’re arrived at results, we compile and analyze them in order to  deliver concrete insights that can be used to guide your digital efforts from then on, maximizing its future efficiency.