The number of consumers, professionals and procurement buyers using the Web to make purchases keeps skyrocketing — so as a digital marketing agency, we stay on top of the ever-changing landscape of Search Engine Marketing (SEM) so we can design SEO or PPC programs that’ll keep you competitive in driving site traffic.
Partnering on the right choices
Which kind of program works best for your brand? That depends — on a lot of factors. But we’re used to helping clients make those choices, arriving at the kind of targeted, integrated digital marketing campaigns that deliver real Return On Design Investment™.
Weighing SEM options — and making different options function efficiently together — is just one more step in the close, collaborative Transformative Design Process™ we’ll undertake with you to reach the right answers:
- PPC brings traffic via clickthroughs; you’ll only pay when your ad is clicked, and results are plain from the very start, allowing continual improvements. By using keywords, we’ll direct users dynamically to pages that are targeted against specific ads (and consumer interests)…an approach that works without modifying your existing Web sites.
- SEO will drive higher rankings in major search engines, driving visitors. SEO affects site content, site coding, external links and more to optimize rankings; with no clickthrough costs, it’s less costly than PPC, and seen as more trustworthy by users — and its traffic-driving potential can go on indefinitely, especially with a digital agency like Biersma Creative regularly monitoring and fine-tuning your SEO.
Tailored solutions, not pat answers
It’s our experience that every client presents a different set of challenges in utilizing online advertising and marketing, because of the diversity of their categories, consumers, customers, or even their own culture.
That’s why we value close consultation and frank dialogue, leading to answers you can trust about whether PPC, SEO — or both – provide the solution that works best.