“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller
As a marketing services agency, we provide Marketing Audits as a cornerstone element of the planning process – using them not just at the beginning of the process, but at checkpoints during implementation.
The right tool for the job
At Biersma Creative, we’ll deploy the Audit method that’s called for by your specific situation – for example, SWOT analysis, PEST analysis, Five Forces or others — to get at a comprehensive picture of…
• Your internal marketing environment
• The external marketing environment
• Your current Marketing Plan
• Clearly-delineated RODI™ goals for future marketing efforts
With the intelligence captured during a Biersma Creative Marketing Audit, we’ll assemble a Marketing Plan oriented toward maximizing your Return On Design Investment (RODI™) that will…
• Maximize your marketing spend’s direct efficiency in terms of exposure, leads and prospects generated
• Drive buzz and collateral awareness of your brand and products
We with you partner in painting the picture
Biersma Creative will collaborate with you to lay out the scope of the audit, build a budget, identify stakeholders, customers, etc., for interview, SWOT/PEST sessions, or whatever other approach required. We’ll jointly create a Marketing Audit Questionnaire customized to your specific needs, then analyze the results so we can develop insights to steer development of your complete marketing plan — a plan that will maximize Return On Design Investment™.
Turning data into dividends
We’ll compile and analyze the results of the Marketing Audit — and give you our professional recommendations on how to leverage all of those insights as guidelines for an effective marketing plan.