“Many a small thing has been made large by the right kind of advertising.” — Mark Twain
As a Chicago-based marketing and advertising agency, developing trade/B2B media plans is par for the course at Biersma Creative. But in the new age of digital media, there are more avenues than ever that should be counted in your overall media strategy.
Developing and executing an effective B2B advertising and media plan requires strategic thinking, experience, and specialized know-how…the kind we’ve developed over decades’ worth of leadership experience.
Holistic media planning for a multimedia age
When we’re developing a media plan and budget for our B2B advertising and marketing clients, we include traditional, experiential and digital media opportunities as contributors t0 an integrated, holistic media strategy that makes every dollar count — by making every element work as part of a synergistic overall plan.
We optimize the roles of:
- Traditional Media: trade print, advertorial, broadcast, out-of-home/outdoor, direct media, event-based media.
- Digital Media: online advertising, advertorial content, paid search, eblast & email marketing
- Social Media: Twitter, LinkedIn, Facebook and other social contact/collaboration platforms
Media integration = optimized media dollars
By making the right buys in the right channels and by making those buys work cross-functionally with other media, marketers will see every insertion, post or paid search listing pull more than its own weight — as part of a series of coordinated media touchpoints designed to deliver prospects to your door!