Developing effective strategies and tactics in B2B, whether they’re for design solutions, marketing or advertising, requires the kind of understanding we provide through our Research and Insight Development competencies.
Knowing your business first
Marketing research depends on you getting to work with experts who speak your language, and who don’t need education on the details and dynamics of your business. At Biersma Creative, our leadership has decades of background in a host of B2B categories: we’ll either have the answers already in hand, or methodologies in place to get at the data and insights that go into forging effective, targeted programs.
The right questions — for the right answers.
We’ll sit down with you to exactly delineate what kind of answers we’re seeking, what tools we’ll use, and what the budget implications may be.
We’re approach-agnostic in research: we’re not tied to one-size-fits-all solutions for developing information and insight. We’ll use any tool, customized to your need – from LexisNexis to specialty consultants to one-on-one interviews and focus groups with your customers, prospects or stakeholders, depending on the challenge at hand. The complexity of B2B requires real due diligence and flexibility; multiple tools are often needed to create a well-rounded picture of your market or customer.
Insights to drive new opportunities
Done right, good research is collaborative, even creative and motivating. It helps grow your vision — of your brand, your business and your horizons for success. We’ll provide you with comprehensive reports that analyze our results, state the opportunities, and provide a clear path for insightful strategy and profitable execution.